There's no such thing as a Free Pizza

[sharplittleteeth]

Remember that secret restaurant that was giving away free pizzas, and all you had to do was find it?

Well look. It's a marketing campaign. For Yellow Pages.

+ 2 for creativity.

- 100 for using the same bait-n-switch tactics creepy evangelical Christians used to use on first year uni students.

Comments

[greylock.livejournal.com]

Remember that secret restaurant that was giving away free pizzas, and all you had to do was find it?

First I have heard about it.

[sharplittlteeth.livejournal.com]

It's a Melbourne thing. You wouldn't understand.

(I actually meant to post this to Melbourne Maniacs but hit the wrong button.)

[greylock.livejournal.com]

I thought my memory was getting worse. It's a pretty effective marketing tool for Yellow Pages though. I can't work up any extra outrage yet.

[sharplittlteeth.livejournal.com]

It's bait and switch. Which is an unethical marketing strategy, even if not actually illegal.

I'm sure the people getting free pizzas are *heartbroken* by the deception.

[horngirl.livejournal.com]

I haven't heard of it either, so not so much a Melbourne thing then.

[sharplittlteeth.livejournal.com]

It was written up in The Age.

Neither myself nor the city of Melbourne can be held responsible for the ignorance of others. ;)

[horngirl.livejournal.com]

What, that article you linked to above or another one? If it's another one, was it also one of the Age Blogs? If so, it's not ignorance so much as deliberate avoidance.

[p-cat.livejournal.com]

*applauds*

[trayce.livejournal.com]

Can't say I'd heard of it til this post either.

[sharplittlteeth.livejournal.com]

You know you're getting old when guerrilla marketing campaigns are no longer directed at yourself.

[andricongirl.livejournal.com]

never heard of it either ?

[missmalice.livejournal.com]

$10 says if you surveyed the customers of Hidden Pizza, a decent percentage of them would have found the location & the contact number through a channel OTHER than The Yellow Pages, and at a guess, the majority of customers would tell you that this campaign will not increase their use of Yellow Pages or Yellow Pages online as a search method for local business at all.

I'm also sure a large percentage would think that the hidden factor, the hipness, the eco-friendly nature of the place and the fact that they got schmancy pizza for free overrides the fact that some dinosaur business is desperately trying to reposition themselves as still relevant with a youth market.

What did the creepy evangelical Christians used to do?