There's no such thing as a Free Pizza

[sharplittleteeth]

Remember that secret restaurant that was giving away free pizzas, and all you had to do was find it?

Well look. It's a marketing campaign. For Yellow Pages.

+ 2 for creativity.

- 100 for using the same bait-n-switch tactics creepy evangelical Christians used to use on first year uni students.

Comments

[sharplittlteeth.livejournal.com]

It's a Melbourne thing. You wouldn't understand.

(I actually meant to post this to Melbourne Maniacs but hit the wrong button.)

[greylock.livejournal.com]

I thought my memory was getting worse. It's a pretty effective marketing tool for Yellow Pages though. I can't work up any extra outrage yet.

[sharplittlteeth.livejournal.com]

It's bait and switch. Which is an unethical marketing strategy, even if not actually illegal.

I'm sure the people getting free pizzas are *heartbroken* by the deception.

[horngirl.livejournal.com]

I haven't heard of it either, so not so much a Melbourne thing then.

[sharplittlteeth.livejournal.com]

It was written up in The Age.

Neither myself nor the city of Melbourne can be held responsible for the ignorance of others. ;)

[horngirl.livejournal.com]

What, that article you linked to above or another one? If it's another one, was it also one of the Age Blogs? If so, it's not ignorance so much as deliberate avoidance.

[p-cat.livejournal.com]

*applauds*

[trayce.livejournal.com]

Can't say I'd heard of it til this post either.

[sharplittlteeth.livejournal.com]

You know you're getting old when guerrilla marketing campaigns are no longer directed at yourself.

[andricongirl.livejournal.com]

never heard of it either ?